Outsourcing to India offers numerous benefits for businesses. If you’re in search of a manufacturing partner and find that U.S. options don’t meet your price expectations, India can be a viable alternative. Here are four key advantages of doing business in India:

1. Lower Costs: One of the primary reasons to outsource manufacturing to India is the significant cost savings. Indian companies often provide services at much lower rates than those in closer proximity. Labor costs in India can be up to 70% lower than elsewhere, resulting in overall lower prices. Additionally, the savings extend beyond manufacturing costs. By outsourcing instead of building your own manufacturing team, you can avoid expenses related to training, job turnover, benefits, and other employee-related costs. Even after accounting for shipping costs from India, the overall savings can be substantial. 
2. Easier Expansion: Expanding manufacturing capabilities domestically often requires building new facilities or expanding existing ones. In contrast, Indian companies handling outsourcing frequently have large manufacturing centers or multiple plants. This infrastructure makes it easier to scale production. For companies that don’t have extensive facilities, partnering with another Indian company can also facilitate expansion.
3. Easier Access to Foreign Markets: Manufacturing products in India can be advantageous if you’re looking to expand into European or Asian markets. By producing goods closer to these regions, you can reduce shipping costs. Additionally, having an Indian partner provides valuable insights into the Asian market, helping you diversify your product line and better cater to local preferences, which can be crucial for growth and expansion.
4. Shifting Consumer Priorities Many customers are prioritizing a balance of good price and value over brand names. If a product is slightly cheaper but maintains comparable quality, consumers are likely to choose it over a more expensive branded option. By working with an Indian manufacturer, you can pass on the cost savings to your customers, potentially increasing your product’s appeal in the market.

By outsourcing to India, you can leverage these advantages to boost profits while reducing costs. Considering outsourcing your manufacturing to India? See how Genie Global Group can assist you.